Go deeper into advanced marketing strategy, performance marketing, AI workflows, automation and practical execution.
Go deeper into advanced marketing strategy, performance marketing, AI workflows, automation and practical execution.
Design stronger marketing strategies, use AI to accelerate execution and build proof of work through practical projects.
Develop advanced marketing capability by combining strategy, performance marketing, SEO, content, analytics, automation and practical AI workflows.
The course is organised around a small number of connected capabilities so learners can understand the skill, practise it and apply it in realistic situations.
The curriculum is kept practical and focused on the skills learners are expected to understand and use.
Customer research, audience understanding, positioning, customer journeys, funnels, campaign planning and KPIs.
Meta Ads, Google Ads, campaign structures, targeting, creative testing and performance metrics.
Technical and content SEO, search intent, optimisation and the changing discovery landscape.
Content planning, short-form content, creative variation, copy and AI-assisted production.
AI for research, ideation, analysis, repetitive work, CRM tasks and automation.
Campaign simulations, strategy, execution, measurement, reporting and presentation.
Get the detailed brochure with the curriculum, course structure and current fee information.
Learn the fundamentals, practise with guided tasks, receive feedback and build confidence through repetition. The course is designed to create usable capability rather than simply complete lessons.
Speak with an advisor about the current batch, schedule, admission process and course details.